Butterflies AI has launched a 'cloning' feature that allows users to upload a selfie, and the AI generates a digital avatar with a unique backstory and personality. This feature is designed to help users explore different life possibilities in a fun way. The generated AI characters can mimic users' experiences in specific scenarios, such as traveling. Founder Vu Tran, a former Snap engineer, aims to provide more engaging AI products beyond just chatbots. The app has successfully raised $4.8 million in funding and supports iOS and Android.